Vintage "The Game of Cootie" board game box with a cartoon illustration of a colorful bug, labeled as an exciting educational game for all ages by W. H. Schaper Mfg. Co. Inc., Minneapolis, Minn.
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Cootie (1927)

The Game of Cootie

The Game of Cootie is a children’s game invented by William H. Schaper in 1948. It was launched in 1949 and has been continuously sold for over seven decades. The game was initially sold by Dayton’s Department Store, and by Christmas, they had sold over 5,000 games. Schaper Manufacturing, later known as the “Cootie Company,” was founded in 1949 to manufacture and distribute the game. In 1973, Cootie was acquired by Tyco Toys, and in 1986, by Hasbro subsidiary Milton Bradley.

Why is The Game of Cootie Popular?

The Game of Cootie is popular for several reasons:Simplicity: The game is easy to learn and play, making it suitable for young children.Three-dimensional: Cootie was the first game to employ a fully three-dimensional, bug-like object as its central component.Cultural Icon: The game has been included in the “Century of Toys List” of the 100 most memorable and creative toys of the 20th century. It has also been featured in various cultural events, such as the Macy’s Thanksgiving Day Parade.

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